Silverado 1500
Usually the model people associate with Z71 — the top choice for full-size hauling, towing, and everyday driving in a pickup.
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Chevrolet's off-road badge, explained — what it adds, how it looks, and which models wear it.
Everyone loves an iconic Chevy — but how do you choose between the different models? For example, if you've been browsing the showroom at Kelsey Chevrolet, you've probably spotted the Z71 badge looking intriguing and shiny on the back or the side of certain Chevy models.
Looks good, doesn't it? But what does the badging actually mean, and does the Z71 matter when you're lining up your next truck? Let's get into it!
On a Chevy truck, the Z71 badge means that the model is boosted with specialized off-road equipment. You'll see it on selected Chevrolet trucks and also some of the brand's main SUVs. Chevy knows a lot of its customers want the ability to off-road (or simply work on difficult work sites with bumpy conditions), so it's built in cutting-edge features that help you get to grips with really rough terrain.
The sorts of things we're talking about here could be those gravel roads when you go off-grid, muddy trails when you're adventuring in the backwoods, and even bumpy, uneven, and generally difficult ground at work sites. If you've experienced the difficulty of trying to get across uneven terrain in a regular vehicle, you'll know how important off-roading features are!

Depending on the vehicle, model year, and trim, you might see equipment like this:
That Z71 badge on a Chevy truck or SUV can mean that it has upgraded suspension and tuning for off-roading, underbody protection, and all-terrain or specific-condition tires. Yes, there's going to be extra styling too, because let's face it, we all want our off-road-ready vehicles to look good too!
Chevrolet's been using the Z71 badging to show its off-road package for decades now, so if you're a long-term enthusiast, you'll probably already be familiar with it on the Colorado and Silverado. You'll see the trim-specific features flex with each vehicle, model year, and trim, so it's well worth looking in detail at what each vehicle offers if you're after something specific.
The basic thing to know is that the Z71 badge means the Chevy's boosted with features that let it handle off-road terrain. The specifics are there to be explored — and the team at Kelsey Chevrolet are there to help you!
We covered some of the main features of this package above, but you might also find things like hill descent control, an automatic locking rear differential, and other traction control features.

The package turns up across both the pickup and SUV side of the lineup:
Usually the model people associate with Z71 — the top choice for full-size hauling, towing, and everyday driving in a pickup.
Check AvailabilityPopular with drivers who want a slightly more manageable size, but still with the capability.
Check AvailabilityLight off-roading capability with the passenger space and cargo room that tends to matter to families.
Check AvailabilityThe same mix in Chevy's longest full-size SUV, for families who need the extra room behind the third row.
Check AvailabilityNot necessarily! Chevrolet trucks do sometimes carry the Z71 label, but not always, so it's worth having a check if you've got specific needs in mind.
There's definitely some overlap between models, but the key to success is to test drive a model you're interested in and then get the salesperson to work through your specific wish list to check everything's covered. That's what we're here for at Kelsey Chevrolet, so let us do the work for you!

At Kelsey Chevrolet, we're passionate about all things Chevrolet, and we're here to help you buy your perfect Chevy whether that's for work, adventures or simply busy family life. We have a huge range of Chevrolets in our showroom and on the lot to suit all budgets and needs, including Z71 Chevrolets for off-roading.
Our team will help you find the perfect vehicle for your needs in our friendly, no-pressure environment. Please browse at leisure, taking advantage of our generous opening hours and ready parking spaces. We're here with a coffee when you want to discuss finance and of course we can help you with a test drive too when you've spotted your dream Chevy!
Ask us about our special deals and seasonal promotions, and let us show you the Kelsey Chevrolet difference with our commitment to service and quality, all at the most competitive prices. And yes of course, once you're on the road in your new vehicle, we're here for the long term with the service you need to keep your Chevrolet in tip-top condition and running like the long-term investment in American quality it really is.
Contact us today or stop in to see us for a good old-fashioned welcome.



Browse what's on the lot, see what your current vehicle is worth, or get your financing squared away before you visit.
Z71 features, equipment, and availability vary by model, model year, trim, and configuration; features described here may not be included on all vehicles. Off-road capability features are intended for use by experienced drivers on appropriate terrain — always obey local laws and do not drive off-road where prohibited. Safety and driver-assistance features are aids and do not replace an attentive driver. Vehicle images shown may not reflect exact model, trim, or available packages. See Kelsey Chevrolet for complete details and current availability.